Dapper Labs, the team behind the pioneering non-expendable token (NFT) game CryptoKitties, partnered with Dr. Seuss Enterprises to launch collectible digital token pieces representing the company’s most representative characters.

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The agreement, announced on July 21, calls for the creation of digital experiences along with symbolic representations of Dr. Seuss‘ most popular characters, including The Cat in the Hat, The Borax and Thing One and Thing Two.

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Dapper will sell digital packages of the collectibles, allowing fans to collect and preserve these NFTs. Fans who collect specific token „sets“ will unlock exclusive content, and will be able to access unique experiences beyond those offered by the Bitcoin Trader collectible packs.

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In an announcement, Dapper Labs founder and CEO Roham Gharegozlou highlighted the shift in the way consumers engage with collectibles amidst increasing digitization.

„With our new Dr. Seuss digital sticker experience, we are bringing together the best of both worlds, allowing fans to interact and discover something completely new while tapping into our collective nostalgia for the characters that mean so much to our childhood.

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The company noted that NFTs are „designed to live forever in a digital space,“ saying that Dr. Seuss fans will be able to pass on digital collectibles through generations.